In Amazon.com Jeff Bezos constructed one thing the world had by no means seen. He created probably the most acknowledged model identify on the Internet and have become one of many richest males on the earth. He was lately named Time journal's Person of the Year and was topped "the king of cybercommerce."

Yet for all of the success and all of the media publicity, the within story of Amazon.com has by no means actually been advised. In this revealing, unauthorized account of Amazon's astounding rise, Robert Spector, journalist and bestselling writer, provides us the fastpaced, behind-the-scenes true story of the corporate's creation, its tumultuous current, and its unsure future.
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