Traditional retail is turning into more and more risky and challenged as a enterprise mannequin. Brick-and-mortar has shifted to on-line, whereas on-line is shifting into pop-up storefronts. Virtual shops in subway platforms and airports are providing new ranges of comfort for harried commuters. High Street and Main Street have gotten the stuff of nostalgia. The Big Box is dropping floor to new fashions that appeal to shoppers via their most-trusted assistant—the smartphone. What’s subsequent? What’s the longer term for you—a retailer—who’s witnessing a tsunami of change and never understanding if this implies greedy ahold of latest alternative or being swept away?
The Retail Revival solutions these questions by wanting into the not-so-distant retail previous and by wanting ahead right into a future that may proceed to redefine retail and its monumental impact on society and our economies. Massive demographic and financial shifts, in addition to historic ranges of technological and media disruption, are turning this as soon as predictable business—the place “common” was king—right into a sea of turbulent change, leaving shopper conduct completely altered. Doug Stephens, internationally famend shopper futurist, examines the important thing seismic shifts out there which have even corporations like Walmart and Procter & Gamble scrambling to manage, and explores the present and future tendencies that may utterly change the best way we store.
The Retail Revival offers no-nonsense readability on the realities of a totally new retail market— realities which might be driving many business executives to despair. But the longer term needn’t be darkish. Stephens provides hope and steerage for any companies wanting to capitalize on these historic shifts and thrive.
Entertaining and thought-frightening, The Retail Revival is sensible of a courageous new period of shopper conduct during which the whole lot we thought we knew about retail is being utterly reimagined.
Praise for The Retail Revival
“It doesn’t matter what sort of retail you do—for those who promote one thing, someplace, you’ll want to learn Doug Stephens’ The Retail Revival. Packed with highly effective insights on the altering retail surroundings and what good retailers must be desirous about now, The Retail Revival is straightforward to learn, nicely-organized and offers important meals for thought.”
— Gregg Saretsky, President and CEO, WestJet
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“This e-book captures in sharp element the deep and unprecedented modifications driving new shopper behaviors and values. More importantly, it presents clear steerage to manufacturers and retailers in search of to adapt and evolve to satisfy solely new market imperatives for fulfillment.”
—John Gerzema, Author of Spend Shift and The Athena Doctrine
“The Retail Revival is a important learn for all advertising professionals who’re making an attempt to determine what’s subsequent in retail… Doug Stephens does an awesome job of explaining why retail has advanced the best way it has, and the e-book serves as an essential, trusted information to the place it’s headed subsequent. ”
—Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market
“Doug Stephens has confirmed his proper to the moniker ‘Retail Prophet.’ With cautious evaluation and ample examples, the writer makes a compelling case for retailers to adapt, change and consequently revive their reference to shoppers. Stephens presents actionable suggestions with optimism and enthusiasm—simply the spoonful of sugar we have to face the required modifications forward.”
—Kit Yarrow, Ph.A., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply inform you why retail is within the doldrums, he tells you why retail is a serious signpost for the bigger troubles of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next
