Tag Archives: Wiley-VCH

The Idea Machine

Can concepts be produced industrially? In the identical method as footwear or chocolate? Or does it require flashes of inspiration from sensible artistic thinkers?

No, claims Nadja Schnetzler. In her Swiss firm BrainStore, concepts are produced in the identical method as merchandise: to order and on a conveyor belt. How is it made potential? – very merely: with the BrainStore concepts machine, an innovation mannequin which features on engineering rules. The writer explains how concepts might be produced systematically and effectively utilizing this mannequin. Numerous case research from throughout Europe and lots of anecdotes present the reader how he can efficiently use the thought manufacturing unit's instruments in his personal firm.
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