'Söderman and Dolles have assembled a powerful array of researchers to deal with the nexus between sport and enterprise. In their wealthy assortment of analysis on sport enterprise concept and follow Söderman and Dolles determine analysis themes from governance to branding, from sport occasions to sport techniques, and from social media to fan id, they usually particularly mirror on the appliance of main theoretical ideas and key analysis strategies. The authors' goal is to advance sport enterprise analysis via crucial reflection on matter choice, analysis design, knowledge evaluation and interpretation. Their distinctive strategy encourages researchers, from novice to skilled, to embrace numerous theories and strategies. The Handbook is beneficial studying for these keen on advancing sport enterprise analysis.'
– Graham Cuskelly, Griffith University, Australia

'This perception-laden quantity encompasses immediately's and tomorrow's analysis throughout the multifaceted panorama of the enterprise aspect of sport — from branding and sponsorship to media and know-how, from membership administration to governance. It successfully encompasses each concept and apply. Scholars, college students, and practitioners will discover this cogent assortment of worldwide shopper and enterprise analysis information and views each informative and helpful.'
– Stephen A. Greyser, Harvard Business School, US
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