This ebook explores how conventional retailing operates within the new aggressive surroundings of a mixed e-tailing and brick and mortar market. In drawing collectively the chopping-edge analysis of a worldwide group of specialists within the area of shopper conduct, this quantity addresses questions similar to: which psychological theories can present insights into why so many shoppers nonetheless flock to conventional purchasing environments? What situational elements promote or inhibit 'bodily' purchasing? Which methodologies greatest seize moderators and mediators of varied purchasing behaviors?

This quantity advances the sector of shopper psychology by masking the e-tail vs. conventional retail dialogue from a twenty first Century perspective. Topics embrace:
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