This report was created for international strategic planners who can’t be content material with conventional strategies of segmenting world markets. With the arrival of a "borderless world", cities grow to be a extra essential standards in prioritizing markets, versus areas, continents, or nations. This report covers the highest 2000 cities in over 200 nations. It does so by reporting the estimated market measurement (when it comes to latent demand) for every main metropolis of the world. It then ranks these cities and stories them when it comes to their measurement as a % of the nation the place they’re situated, their geographic area (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the entire world market.

In performing numerous financial analyses for its shoppers, I have been sometimes requested to research the market potential for numerous services throughout cities. The function of the research is to know the density of demand inside a rustic and the extent to which a metropolis could be used as some extent of distribution inside its area. From an financial perspective, nevertheless, a metropolis doesn’t characterize a inhabitants inside inflexible geographical boundaries. To an economist or strategic planner, a metropolis represents an space of dominant affect over markets in adjoining areas. This affect varies from one business to a different, but in addition from one time period to a different.
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