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This quantity advances the sector of shopper psychology by masking the e-tail vs. conventional retail dialogue from a twenty first Century perspective. Topics embrace:
experiential retail
temper and cognition results throughout buying
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social id variables that impression shoppingthird get together influences on buying selections
synergies between brick and mortar retailers and their digital counterparts.
This quantity can be of curiosity to each advertising professionals and graduate college students within the areas of promoting, retailing, shopper conduct, advertising communications and psychology.
