Encyclopedia of Sports Management and Marketing

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This 4-quantity set introduces, on the administration aspect, rules and procedures of economics, budgeting and finance; management; governance; communication; enterprise regulation and ethics; and human assets practices; all within the sports activities context. On the advertising aspect this reference useful resource explores two broad streams: advertising of sport and of sport-associated merchandise (selling a specific staff or promoting workforce- and sport-associated merchandise, for instance), and utilizing sports activities as a platform for advertising non-sports activities merchandise, reminiscent of movie star endorsements of a specific model of watch or the company sponsorship of a tennis event. Together, these 4 volumes supply a complete and authoritative overview of the state of sports activities administration and advertising in the present day, offering a useful print or on-line useful resource for scholar researchers.

Product Details

  • Hardcover: 1960 pages
  • Publisher: SAGE Publications, Inc; 1 edition (August 8, 2011)
  • Language: English
  • ISBN-10: 1412973821
  • ISBN-13: 978-1412973823
  • Product Dimensions: 5.3 x 9.4 x 11.5 inches
  • Shipping Weight: 13.8 pounds
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    Encyclopedia Of Sports Management And Marketing
    Encyclopedia Of Sports Management And Marketing
    Encyclopedia Of Sports Management And Marketing
    Encyclopedia Of Sports Management And Marketing
    Encyclopedia Of Sports Management And Marketing

    Encyclopedia Of Sports Management And Marketing

    Encyclopedia Of Sports Management And Marketing