2011 Real Estate Advertising Outlook

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Housing begins are down 23 %. Foreclosures are up P %. Consumers’ intent to purchase a house is down A %. And M out of each N houses stays vacant. Yet actual property promoting has begun its rebound, signaling brokers’ optimism that a restoration is imminent. As they emerge from the droop, the best way they spend their advertising dollars has modified dramatically. Real property professionals will spend an estimated $21.H billion this yr, up H % from 2010. They are earmarking $H.N billion of it for on-line media, an quantity that has propelled actual property to the second-highest spending class. In reality, of all advertisers, actual property brokers are earmarking the most important share of their advert budgets – an eye fixed-popping sixty four % – for on-line media buys. This fifty six-web page report is chock filled with analyses and knowledge, together with 17 charts and tables and three appendices. Chapter B examines tendencies in house gross sales, mortgages, leases and homebuilding; Chapter P dissects tendencies in promoting expenditures and breaks out quantities spent by brokers, by condo operators, by mortgage lenders, and by homebuilders; and Chapter A takes a deep dive into on-line actual property promoting, providing particulars from our current survey of native actual property brokers. Appendix A delivers the complete outcomes of our first-quarter 2011 survey of 389 native actual property advertisers, offering super insights into how they view their numerous newspaper, broadcast, on-line and different advertising expenditures. Appendix C offers deep element on promoting expenditures in additional than two dozen charts and tables, together with variations in native vs. nationwide expenditures, spending throughout every of eleven media varieties, and our H-yr actual property promoting forecast.

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    2011 Real Estate Advertising Outlook
    2011 Real Estate Advertising Outlook
    2011 Real Estate Advertising Outlook
    2011 Real Estate Advertising Outlook
    2011 Real Estate Advertising Outlook

    2011 Real Estate Advertising Outlook

    2011 Real Estate Advertising Outlook